ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open" - MensTennisForums.com
 
LinkBack Thread Tools
post #1 of 13 (permalink) Old 08-30-2006, 04:05 AM Thread Starter
Registered User
 
*Viva Chile*'s Avatar
 
Join Date: Nov 2004
Location: Puerto Montt, Chile
Age: 34
Posts: 5,166
                     
ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

http://www.sonyericssonwtatour.com/n...?contentid=726

August 29, 2006

NASDAQ-100 Open Becomes Sony Ericsson Open

Global mobile phone innovator increases investment in professional tennis as the new title sponsor of Sony Ericsson Open in Miami

NEW YORK, NY, USA – Sony Ericsson Mobile Communications, a leading innovator in mobile phone technology and applications, today announces the signing of a four-year contract worth over $20 million to become title sponsor of the Sony Ericsson Open, formerly known as the NASDAQ-100 Open. The first Sony Ericsson Open will take place on the Island of Key Biscayne in Miami, Florida in March of next year.

The event will feature players from both the Sony Ericsson WTA Tour and the ATP. As part of the agreement, Sony Ericsson will enjoy extensive on-court brand presence, global advertising and promotional rights, top level hospitality and tickets to the championship. Mirroring their commitment to raising the 'glamour factor' of women's tennis, Sony Ericsson will host an annual pre-tournament VIP party in Miami. A new logo identity that reflects the new sponsorship agreement is being unveiled today, Tuesday, August 29, 2006.

The Sony Ericsson Open is a mandatory tournament on the men's ATP Masters Series and the women's Sony Ericsson WTA Tour. Played on hard courts, the tournament's reigning champions are Roger Federer and Svetlana Kuznetsova. Running over 12 days, 96 men and 96 women compete for the $6.9 million equal prize fund. As the leading international professional tennis tournament outside of the four Grand Slams, it attracts more than 270,000 spectators and is broadcast in over 150 countries. Owned and managed by IMG, it was founded in 1985.

Sony Ericsson will use this landmark sponsorship as a platform to further develop its brand profile in the Latin and North American regions. The prominent stature of the tournament and its glamorous location complement the Sony Ericsson brand proposition perfectly.

Sony Ericsson has been the global title sponsor of the Women's Tennis Association since 2005, and works with the Association to promote the Tour in over 80 cities during the year. Its involvement has created a natural platform for the convergence of technology, design, music and fashion allowing Sony Ericsson to bring a number of innovations to the women's game including, live scoring, instant replay, pre-match player interviews, interactive mobile phone content, music acts and the dazzling pre-tournament parties.

Dee Dutta, CVP and Head of Marketing for Sony Ericsson said: "Two years ago, we signed our first ever global sponsorship deal with the WTA. This partnership has proven to be successful in allowing us to grow our brand presence on an international scale. This success encouraged us to expand our involvement in professional tennis and to look at ways in which we could appeal to wider audiences, including those that follow the men's game. The announcement of the title sponsorship of the Sony Ericsson Open, one of the top five tournaments in the world, is a demonstration of our commitment to these objectives."

Butch Buchholz, Chairman and Founder of the tournament said: "We are proud to welcome Sony Ericsson as our partner. Sony Ericsson has been an incredible supporter of professional tennis; it is our intention to exceed their expectations with our event in Miami. I know the people of South Florida and the quarter of a million people that attend the Sony Ericsson Open each March will benefit from the buzz Sony Ericsson will bring to Miami and Key Biscayne. This partnership will take the Sony Ericsson Open to a new level on the international stage."

Etienne de Villiers, ATP Executive Chairman and President said: "Sony Ericsson has demonstrated its commitment and enthusiasm for tennis through its association with the WTA. We're delighted that they have chosen to sponsor the combined ATP and Sony Ericsson WTA Tour event in Miami. Their flair and understanding of consumers and entertainment make them perfect partners of the Miami event that has always been at the forefront in showcasing tennis in a new fashion and expanding its reach to fans. For example, Miami was the first tournament to introduce the new electronic line calling system which proved an instant hit with fans."

Larry Scott, the Tour's CEO, said "Since the signing of our landmark global title sponsorship agreement in 2005, Sony Ericsson has become a fantastic partner of women's professional tennis and played a pivotal role in both driving the growth of our game and supporting our plans to take women's tennis to the next level. It is thrilling that Sony Ericsson is today building upon their success in tennis and extending their partnership with us through the titling of their second major event, joining the Sony Ericsson Championships. The Miami tournament is one of the crown jewels of our sport, and Sony Ericsson's commitment to continuing to innovate and enhance professional tennis will only make it better."

George Pyne, President, IMG Sports & Entertainment commented: "Sony Ericsson has added so much to the sport of tennis since becoming the sponsor of the WTA Tour in 2005. We look forward to partnering with them to develop innovative programs and special fan events at this showcase tournament." [/QUOTE]

A post that deserves to be on MTF Hall of Fame soon:

Quote:
Originally Posted by Sapeod View Post
Take that you bitch. In your face. And to top it off her son, Novak went out in the 3rd round, has been leapfrogged by Murray in the rankings and is only a little bit ahead off Juan Martin In yo face, biatch.
*Viva Chile* is offline  
Sponsored Links
Advertisement
 
post #2 of 13 (permalink) Old 08-30-2006, 04:06 AM
When You're On The Poster
 
Johnny Groove's Avatar
 
Join Date: Mar 2006
Location: Earth
Age: 27
Posts: 43,077
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Again?

Follow my Youtube Channel for all my matches
Follow me on IG for the latest news, vids, pics, and memes
Quote:
Originally Posted by Rod Laver
We all choke. That’s all right. We’re not machines. What you have to learn is to accept that fact and not panic. It’s the panic that loses the matches, not the nerves.
Quote:
Originally Posted by Gary Player
The harder you try, the luckier you get.
Johnny Groove is offline  
post #3 of 13 (permalink) Old 08-30-2006, 04:11 AM
RAVE ON
 
buddyholly's Avatar
 
Join Date: Feb 2004
Location: LUBBOCK TX
Posts: 16,289
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Ericsson probably discovered a warehouse full of left-over Miami T-shirts and figured it might as well find a way to sell them.

JOIN THE CHURCH OF THE FLYING SPAGHETTI MONSTER TODAY
buddyholly is offline  
 
post #4 of 13 (permalink) Old 08-30-2006, 04:13 AM
Registered User
 
rofe's Avatar
 
Join Date: May 2005
Posts: 6,789
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

I hope this doesn't mean that the WTA will invade the ATP.

Need ideas for a new signature...
rofe is offline  
post #5 of 13 (permalink) Old 08-30-2006, 04:13 AM
Registered User
 
Regenbogen's Avatar
 
Join Date: Jun 2005
Posts: 4,269
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

It sounds too much like the WTA tour.

I support a lot of mugs.
Regenbogen is offline  
post #6 of 13 (permalink) Old 08-30-2006, 04:14 AM
When You're On The Poster
 
Johnny Groove's Avatar
 
Join Date: Mar 2006
Location: Earth
Age: 27
Posts: 43,077
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Quote:
Originally Posted by rofe
I hope this doesn't mean that the WTA will invade the ATP.
It already has. Just look at LaLo

Follow my Youtube Channel for all my matches
Follow me on IG for the latest news, vids, pics, and memes
Quote:
Originally Posted by Rod Laver
We all choke. That’s all right. We’re not machines. What you have to learn is to accept that fact and not panic. It’s the panic that loses the matches, not the nerves.
Quote:
Originally Posted by Gary Player
The harder you try, the luckier you get.
Johnny Groove is offline  
post #7 of 13 (permalink) Old 08-30-2006, 04:16 AM
Registered User
 
Merton's Avatar
 
Join Date: Jul 2005
Posts: 9,760
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Basically NASDAQ sold out.

Salvor Hardin: "Violence is the last refuge of the incompetent"

From Isaac Asimov's "Foundation".
Merton is offline  
post #8 of 13 (permalink) Old 08-30-2006, 04:20 AM
Forum Umpire:
Gaston Gaudio
 
Action Jackson's Avatar
 
Join Date: Nov 2003
Posts: 124,507
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Bring on 96 Round Robin please, it needs to happen.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

Quote:
Originally Posted by Filo V. View Post
I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
Action Jackson is offline  
post #9 of 13 (permalink) Old 08-30-2006, 04:23 AM
Fed Fo Mod
 
Join Date: Jan 2005
Location: On vacation...
Age: 46
Posts: 11,233
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Quote:
Originally Posted by GeorgeWHitler
Bring on 96 Round Robin please, it needs to happen.
NYCtennisfan is offline  
post #10 of 13 (permalink) Old 08-30-2006, 04:24 AM
Registered User
 
Xristos's Avatar
 
Join Date: Mar 2006
Age: 29
Posts: 12,886
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

How cares?? Its only a tournament name. Geeze...

Pick-A-Winner (PAW) #33 2014 Gerry Weber Open WINNER
Xristos is offline  
post #11 of 13 (permalink) Old 08-30-2006, 04:26 AM
Registered User
 
rofe's Avatar
 
Join Date: May 2005
Posts: 6,789
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Quote:
Originally Posted by GeorgeWHitler
Bring on 96 Round Robin please, it needs to happen.

Need ideas for a new signature...
rofe is offline  
post #12 of 13 (permalink) Old 08-30-2006, 04:54 AM
Registered User
 
atheneglaukopis's Avatar
 
Join Date: Nov 2005
Posts: 4,238
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

Quote:
Originally Posted by Blaze-2004
It already has. Just look at LaLo
You stole my line. (Actually, I was just going to steal Tursunov's, so whatever. )

Fan of: Federer Safin Haas Nadal Santoro Agassi Tursunov's blog

"I couldn't even tell you who the No. 1 ranked tennis player in the world is right now," Federer said. "It's probably me, still. It is, isn't it?" The Onion

Russophilic member of the MTF Perv Squad--objectifying Tarpischev, Kafelnikov, and Volkov like whoa.
atheneglaukopis is offline  
post #13 of 13 (permalink) Old 08-30-2006, 06:43 AM
Registered User
 
Join Date: Feb 2004
Posts: 396
                     
Re: ATP Masters Series Miami (NASDAQ-100 Open) is now the "Sony Ericsson Open"

This has to be something good, since it means there are still companies willing to put huge investments on us tournaments.
sanpo is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the MensTennisForums.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome