Stanford Becomes Official Partner of ATP Doubles
The ATP, governing body of the men’s professional tennis circuit, has announced that Stanford Financial Group has signed a three-year long-ranging commitment to serve as Official Partner of ATP Doubles.
As part of the agreement, the Houston-based private wealth management firm will become the title sponsor for both the ATP Doubles Race and ATP Doubles Ranking. They also will support the revitalized doubles game through new initiatives including a promotional campaign called “ATP Doubles Revolution.” The campaign was unveiled to ATP players at their annual player meeting this past Saturday.
“It’s great to have Stanford on board for what will obviously be an exciting year for doubles on the circuit,” said Bob Bryan, who with partner and twin brother Mike Bryan finished 2005 as World No. 1 team and participated in an ATP Doubles Revolution photo shoot last week in Sydney. “They realize that doubles can only get better, and the players are fully committed to working with them to make this partnership work.”
“We’ve enjoyed a successful relationship with Stanford as an ATP partner over the past year and we’re thrilled that Stanford embraced the changes that we’ve implemented in doubles for 2006 and wanted to be part of what we’re calling a ‘revolutionary’ movement,” said Richard Davies, Managing Director, ATP Properties. “Stanford shares our conviction that the doubles game and players are a vital part of the circuit and they will join us in celebrating all the excitement that doubles brings to tennis, from the teamwork and camaraderie to finesse and fast-paced action.”
Stanford Financial is the official Investment Advisor of the ATP. The Houston, Texas-based company also has a marketing partnership with former ATP World No. 1 Jim Courier.
“We’re not only big fans of tennis but also doubles, even more so now because we believe the changes implemented this year will provide a perfect platform to celebrate everything anew that makes doubles interesting to watch and play,” said Alvaro Trullenque, Stanford Executive Director. “We’re a financial organization that emphasizes teamwork and smart tactics, and that’s what the best teams in the world must do to succeed. We’re thrilled to be part of the wave that will bring doubles back to the forefront of the game.”
The Stanford ATP Doubles Race is the accumulation of points earned by teams throughout the year starting January 1, 2006, reflecting a team’s performance and culminating when the top eight teams earn a coveted spot and compete at Tennis Masters Cup Shanghai, to be held November 13-19. The team that reaches the top of the Stanford ATP Doubles Leader Board with the most points at the conclusion of the circuit finale earns the distinction of World No. 1 team. The Stanford ATP Doubles Ranking is the objective, merit-based method used for determining qualification for entry and seeding in all tournaments, except as modified for Tennis Masters Cup.