I like the race, it's exciting.
Think of it as a marathon. Some players have an early start only to lose steam in the later stages and others are late bloomers, peaking in the second part of the race and overtaking the earlier hotshots. Still others run at an even pace, hovering about the same spot throughout the race, while some are really erratic and keep slowing down and accelerating.
It's all a lot of fun, if one doesn't take it too seriously. The only real rankings are determined by the entry system, that's for sure.
Maybe the official ATP site does overdo it. For a long time, I had no idea they showed entry system as well, and had to go to another site to follow the weekly changes in ranks and points.