Tennis is less fun for whom?
September 15, 2005
ATP Attendance Levels at Record-Breaking Pace
Crowds up more than 180,000 at same stage last year
Worldwide attendance at ATP and Grand Slam tournaments has topped 5 million fans, putting it on track for a record-breaking season exceeding 6 million. Through last week’s US Open 5,214,859 fans had attended ATP and Grand Slam tournaments in 2005, an increase of 183,000 on the same period last year.
The ATP Masters Series continues to lead the way, with six of the seven events in the marquee series of ATP tournaments showing attendance growth. This summer, the Rogers Masters in Montreal enjoyed a record attendance of 172,686, up from 157,388 when the tournament was last held in Montreal in 2003. (Last year’s edition of the tournament, which rotates between Montreal and Toronto, drew 165,508 fans.) The Western & Southern Financial Group Masters in Cincinnati attracted 157,354 fans, up from 150,455 in 2004.
Interest in the ATP Masters Series has been intense in 2005, with World No. 1 Roger Federer and World No. 2 Rafael Nadal sharing all seven titles so far this season. In total, attendance at ATP Masters Series in 2005 has reached 1,157,083, with two events remaining: the Madrid Masters (Oct. 17-23) and the BNP Paribas Masters in Paris-Bercy (Oct. 31-Nov. 6).
Crowds at the 64 ATP tournaments in 31 countries and the four Grand Slams are on track to top 6 million for the second consecutive year and to register the fourth consecutive year of crowd growth. In 2004, attendance levels hit 6,004,648.
Attendance isn’t the only measure of tennis’ growing popularity. TV ratings for this summer’s US Open Series and US Open were up while ATPtennis.com has increased unique visitors this year by 61.8 percent. During the second week of the US Open, ATPtennis.com attracted 436,000 Unique Visitors and 4.9 million page impressions, its best-ever traffic numbers during a Grand Slam. During the week of Cincinnati ATPtennis.com welcomed a record 504,000 unique visitors who logged on for 1.38 million user sessions. Geographically, the United States leads ATPtennis.com traffic with 21.2% of visitors, followed by Argentina (11.9%), Chile (5.6%), Italy (5.1%) and Spain/United Kingdom (5%).