Reebok and Roddick Seperate
Reebok Announces End of Roddick Contract
Reebok announced today that they are not continuing their endorsement arrangement with Andy Roddick when the current contract expires at the end of this month.
This announcement was not unexpected. Trade sources tell Daily Tennis that Roddick’s representatives are seeking a huge amount of money for his endorsement. So much, in fact, that both Reebok and Nike are not likely to step forward and pay the requested amount.
Now that Reebok has decided not to proceed with Roddick, it will likely be in a position to negotiate an endorsement contract with Venus Williams, whose endorsement contract with Reebok expired last year.
Speculation about Roddick’s contract is now centering on Lacoste as the likely suitor.
- - - - - - - - -
Reebok International Ltd. on Friday dropped tennis star Andy Roddick of Austin as a spokesman for its athletic shoes, apparel and accessories.
The Reebok-Roddick relationship dates back to May 2000. But effective May 1, Roddick no longer will endorse Reebok products.
"Throughout our relationship, Andy has always been a loyal ambassador for the brand and has continuously proven himself to be a player capable of bringing intense energy and excitement back into the sport of tennis, with a talent and charisma to forever change the game," Reebok (NYSE: RBK), based in Canton, Mass., says in a statement.
"As our contract came to a close, and after carefully considering what is in the best interest of our business, Reebok has elected to not continue this partnership."
A representative of Washington, D.C.-based SFX Sports Group Inc., which manages Roddick's career, couldn't be reached for comment.