AFLAC Duck lands spot in "Lemony Snicket"
LOS ANGELES(AP) The fussy duck featured in commercials for insurer AFLAC is slated to pop up in "Lemony Snicket's A Series of Unfortunate Events" and a series of ads promoting the movie.
Director Brad Silberling sought out the insurance company's mascot, known for delivering insistent shouts of "AFLAC!" in TV commercials, as a way to add comic relief in one of the scenes in the film, Al Johnson, AFLAC's vice president of advertising and branding, said this week.
In the upcoming movie, starring Jim Carrey, Meryl Streep and Jude Law, the duck is shown being launched off a boat. But that's as far as the in-movie product placement will go. The duck will be identifiable, but it won't be heard yelling its usual AFLAC plug, Johnson said.
The insurer also has agreed to spend $5 million to promote the Paramount Pictures film, which is based on the first three books in the Lemony Snicket children's series. The ads are scheduled to begin airing later this month.
"Lemony Snicket's A Series of Unfortunate Events" opens in theaters Dec. 17.