Originally Posted by Fumus
Well you guys want this to change become Andy fans and root for him to be number 1. You will see alot more tennis at that point on ESPN. As long as the number 1 is either a robot or non-american you can expect ESPN or any other American broadcaster not to care about the smaller events. It's really bad right now because the number 1 is super dominant, he's a robot, and he's not American. Amount of tennis coverage by everyone....*falling**falling*..
Problem is that most Americans ONLY know Roddick. And if he's not playing, no one watches. So if the only player that is marketed in America is Roddick, tennis is in woeful shape in this fine country.
If ESPN would show commercials with Federer, like they did with Roddick and all the others, commercials with Safin, Moya, Gaudio, Henman, Coria and all the other talented guys, they'd make a lot more money off tennis. Those guys aren't all morons that don't deserve a TV spot
, some of those guys are massively entertaining (Can we say Marat?) or very good-looking (Moya, Safin, that's personal taste...).
It's kinda of a chicken-and-egg thing: If ESPN shows more tennis, more people become familiar with players. But ESPN won't make tennis more accessible until more people start watching.
The solution should be to advertise tennis in a spectrum outside of Roddick and Agassi, who are NOT the center of the sport's universe.