1. More prize money for players losing in the earlier round of tournaments. Redistribute the money from the MS1000 winners and make it more favorable to the guys who need the money more, in the lower rounds. Federer's wife doesn't need another Birkin, a difference of 200k or 300k less in prize money wouldn't reduce him, Nadal, Murray or Djokovic to abject poverty.
2. Get rid of the bonus pool for the top 4 players. They make that much money just to show up in Dubai or Quatar. Redistribute the bonus pool prize money to the lower ranks.
3. Promote Doubles. It's a terrific sport that doesn't get nearly enough coverage. I'd do a doubles documentary featuring the top players, they're interesting characters and amazing athletes to boot.
4. Market the top 50/top 100 more effectively. Their stories are much more interesting, more compelling and relatable than the top 4.
5. Do an audit of WADA's questionable, inconsistent decisions with their doping bans and promote more transparency. I cannot understand why some players can get away with a slap on the wrist for a positive test for nandrolone and others from poorer nations get lifetime bans for taking relatively harmless stuff like etilefrine. Not fair.
6. Enforce stricter doping protocols and tests. The current tests the ITF have in place are a joke. I'd hire Don Catlin to overhaul the entire tennis testing system.
7. Promote the Challenger circuit. I'd hype some of the bigger Challenger tournaments, perhaps sell them to Asia where there aren't enough tournaments to satisfy the demand.
8. Reinstall the player blogger of the week. That was a great feature when they did it 6 years ago, the ATP can ask some of the younger unknown guys or the vets with personality to contribute.
Good points. It's a bit sickening how much ATP, organizers, media and everyone connected to tennis has focused on the top guys. Sometimes you wonder if the top guys and their consistent good results isn't partly due to the huge economical advantage they have.
Let's face it. The top50 in the world can barely afford to have a coach and fysio travel with them. No top50 type player can afford the same racket stringing service either as the top guys. (was like $50k a year for top4, you can't have deals like that if you make only 300-500k over the season at best)
Djokovic even had high tech eggs, special high altitude training and such things. An entirely different ballpark where we migth talk $1M or more
The more you think about it the more sense it makes that the top4 has been able to dig in so well considering the huge economical advantage. They can go for the best of everything and pick the best trainers, coaches, medical staff and whatever they need. It's simply unfair
It's a bit like being the Barcelona or Real Madrid of the spanish league who got such economic muscles they are pretty much secure at the top season after season.
I 100% agree that reducing the insane deals for the top4 and boosting the rest would indeed make the ATP tour less unfair and probably more competitive.
As for the challengers circuit it's tricky. Seems like there is barely any crowd wanting to see it but gamblers are very interested. Somehow they need to make people buy tickets and somehow demand more for broadcasting rights. Find a way to get more money into the circuit so they can increase prize money and thereby also reduce fixing.