Is the Davis Cup badly marketed? - MensTennisForums.com
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post #1 of 34 (permalink) Old 09-16-2012, 05:32 PM Thread Starter
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Is the Davis Cup badly marketed?

I'm currently watching the Berdych - Berlocq match and the passion and enthusiasm is spine-tingling; yet weirdly for me I've never massively been into the DC. I'm not sure why, but certainly in Britain it doesn't seem to be something that anyone takes any interest in - perhaps because we are so rubbish?

How do the rest of the world view it? It strikes me as strange that you have a team competition combined with the gladiatorial aspect of singles competition (and a doubles match!) that just doesn't seem to capture the world's imagination. Maybe I'm wrong, but you rarely see it given any column inches in our papers or TV time.

Does the fact that more often than not the very top players (I'm thinking of Federer, Murray and Djokovic in particular) tend not to always play have an impact? Or that the matches themselves seem badly scheduled coming straight after big tournaments.

Is there more that should be done? Or am I completely wrong?
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post #2 of 34 (permalink) Old 09-16-2012, 05:33 PM
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Re: Is the Davis Cup badly marketed?

I'm a big fan of Davis Cup and team events in general I'm also a big football and basketball fan so I enjoy it when there is a real atmosphere out there on the courts.
And here in Germany it has great importance, on Friday someone said on TV (I think it was Stich, but not sure anymore, could also have been Steeb) said "It is still the national team. And the national team is what gets the most attention in sports, also in tennis."

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post #3 of 34 (permalink) Old 09-16-2012, 05:38 PM
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Re: Is the Davis Cup badly marketed?

Not just Davis Cup, the entire sport is badly marketed.

Or rather, could be marketed better.

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post #4 of 34 (permalink) Old 09-16-2012, 05:39 PM
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Re: Is the Davis Cup badly marketed?

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Originally Posted by Johnny Groove View Post
Not just Davis Cup, the entire sport is badly marketed.

Or rather, could be marketed better.
This.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

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I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
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post #5 of 34 (permalink) Old 09-16-2012, 05:43 PM
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Re: Is the Davis Cup badly marketed?

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Originally Posted by Johnny Groove View Post
Not just Davis Cup, the entire sport is badly marketed.

Or rather, could be marketed better.
So how would you market the entire sport better?

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post #6 of 34 (permalink) Old 09-16-2012, 05:48 PM
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Re: Is the Davis Cup badly marketed?

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So how would you market the entire sport better?
I for instance would have beautiful women walking around with a sign having the score and the number of the next game written on it during each break.
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post #7 of 34 (permalink) Old 09-16-2012, 06:17 PM
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Re: Is the Davis Cup badly marketed?

I think biggest names playing DC would be important. Fans are nationalistic, they want to see their country getting success, and I think they appreciate DC mote than individual MMs. But without biggest stars, DC looks like a 2nd tier competition.

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post #8 of 34 (permalink) Old 09-16-2012, 06:22 PM
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Re: Is the Davis Cup badly marketed?

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Originally Posted by August View Post
I'm currently watching the Berdych - Berlocq match and the passion and enthusiasm is spine-tingling; yet weirdly for me I've never massively been into the DC. I'm not sure why, but certainly in Britain it doesn't seem to be something that anyone takes any interest in - perhaps because we are so rubbish?
It was never really regarded that highly in Britain even when we had Henman and Rusedski playing together in it. That was two top ten guys and it was usually relegated to a slot on BBC2. I just think it doesn't have the cachet of the Slams and it's not going to change any time soon. Then again we did get some awful draws when those two were in their prime as well. You'd have thought we'd have gone much deeper into the tournament than we ever did with them.
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post #9 of 34 (permalink) Old 09-16-2012, 06:44 PM
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Re: Is the Davis Cup badly marketed?

Tennis isn't closely followed in Finland but Davis Cup is one of the events which is reported about.

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lol, who will beat him? Wawrinka? Berdych? Gulbis? Rosol? Federer?

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post #10 of 34 (permalink) Old 09-16-2012, 06:45 PM
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Re: Is the Davis Cup badly marketed?

i think if the davis cup was hosted every 2-3 years, it would be a bigger buzz. But right now, the fixtures occur so often that it feels like it gets muddled amongst the 250's.
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post #11 of 34 (permalink) Old 09-16-2012, 07:01 PM
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Re: Is the Davis Cup badly marketed?

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Originally Posted by Wing Man Frank View Post
Does the fact that more often than not the very top players (I'm thinking of Federer, Murray and Djokovic in particular) tend not to always play have an impact? Or that the matches themselves seem badly scheduled coming straight after big tournaments.

Is there more that should be done? Or am I completely wrong?
what do you mean "or"? the first is a result of the second, the bad scheduling and top players skipping it go hand in hand.

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post #12 of 34 (permalink) Old 09-16-2012, 07:02 PM
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Re: Is the Davis Cup badly marketed?

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Originally Posted by tennisfan856 View Post
i think if the davis cup was hosted every 2-3 years, it would be a bigger buzz. But right now, the fixtures occur so often that it feels like it gets muddled amongst the 250's.
It won't happen. The ITF will lose another cash cow.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

Quote:
Originally Posted by Filo V. View Post
I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
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post #13 of 34 (permalink) Old 09-16-2012, 07:06 PM
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Re: Is the Davis Cup badly marketed?

I'm not a Davis Cup fan, but I really like watching Italian or Polish players playing as a team, not individually
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post #14 of 34 (permalink) Old 09-16-2012, 07:07 PM
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Re: Is the Davis Cup badly marketed?

Davis Cup is not badly marketed. It is what it is. A team competition in a predominantly individual sport (or at least dominated by individual personalities).


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post #15 of 34 (permalink) Old 09-16-2012, 07:08 PM
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Re: Is the Davis Cup badly marketed?

The ones for the most part who don't like Davis Cup are player fans.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

Quote:
Originally Posted by Filo V. View Post
I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
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