Luminary Lane is a secure, best-of-breed, online commerce solution owned and operated by Traina Interactive Corp. The service enables celebrities to sell personalized items and VIP experiences to fans. Celebrities using the Luminary Lane platform have access to a full range of e-commerce services including transaction processing, customer service, fulfillment, and demand generation. A material portion of all proceeds generated through Luminary Lane on behalf of each celebrity is donated to a carefully vetted, non-profit charity.
Q: Is Traina Interactive a registered 501(c)3 non-profit organization?
A: No. Traina Interactive is a for-profit C-corporation. However the company is committed to supporting its partner charities by contributing a meaningful percentage of each transaction.
Q: What percentage of my purchase will go to charity?
A:We require that a minimum of 10% be contributed to charity. However, we encourage our partner artists and athletes to choose to donate a greater percentage. Luminary Lane charges 20% for managing, promoting, and coordinating the opportunities offered.
you can imagine shakira giving most of the money to charity
but gilbert? really
giving the minimum 10% would be a huge personal pain for him
this is a for profit company- at least it wasn't in the fine print