The amount of prize money in golf boomed in the late '90s. Part of it was the "Tiger effect," but the general rise in prize money was already on the upswing before his ascendancy.
Thanks for the post as always
I know very very little about golf, but from my knowledge, it's still a sport associated with rich people, at least in Europe and Asia, I don't know in the USA.
And what I want to say here is that the general economic trend in last 20 years has been very favourable to luxury goods, that may explain the development of the payment of professional golf players, not even speaking of marketing campaigns, etc.