JMac: I hope my talk show survives -
LinkBack Thread Tools
post #1 of 2 (permalink) Old 10-31-2004, 04:17 AM Thread Starter
Registered User
Tennis Fool's Avatar
Join Date: Sep 2002
Location: Not on the court, obviously.
Age: 44
Posts: 8,752
JMac: I hope my talk show survives

October 31, 2004
Disadvantage: McEnroe

John McEnroe won Wimbledon three times and the United States Open four times, but his dominance as a tennis player and success as a network analyst have not translated into an audience for his prime-time talk show on CNBC. It attracted its largest audience, 266,000 viewers, on its opening night, in July, has gone as low as 21,000, and has an overall average of 74,000, compared with Greta Van Susteren's average of 1.8 million at the same hour on Fox News. "McEnroe" is being run by its third executive producer, the network having parted ways with a talk show veteran, Woody Fraser, last month. Mr. McEnroe responded to questions from Richard Sandomir about his show's problems without screaming or calling him the pits of the world.

What's gone wrong?

CNBC's ratings dropped 20 percent when the market went down. Some of the people we wanted were people who watched during the day, and 95 percent of our promotion comes during [the business news and talk show] "Squawk Box."

So it's all about promotion?

We haven't had a promotion on NBC during "Law & Order." Look at NBC Universal: they have NBC, CNBC, MSNBC and Bravo. I need to get in line to get a chance.

What about the show has needed the most improvement?

The beginning. You have to be conversational and be yourself, and in the beginning, I had to find out how to do that.

You believe the show is headed in the right direction.

I think we've been better since we buckled down with this new group. I always knew it would take time. Do I wish ratings were high enough that people wouldn't take potshots at me, like I wasn't even on the radar and only three people were watching? Sure.

Have people had trouble accepting you as a talk-show host?

That was always going to be an issue. At least the feedback is, they're starting to accept that I won't go out and yell at someone.

Has CNBC said how patient they will be?

My contract is for one year, with a second year at their option. After nine months, they can choose to keep me. In my mind it's six to nine months, but I hope they'll stick with me, like Dennis Miller, who was renewed after hitting eight or nine months.
Tennis Fool is offline  
Sponsored Links
post #2 of 2 (permalink) Old 10-31-2004, 04:59 AM
F***ing have it
alfonsojose's Avatar
Join Date: Dec 2003
Location: Barranquilla (COL)
Age: 42
Posts: 17,107
Re: JMac: I hope my talk show survives

"Poor is the man whose pleasures depend on the permission of another" .. Madonna

Drooling after Schuettler, Bolelli, Volandri, Starace (short haired version), ToJo, Tursunov, Alves, Petzschner, Simon, Qureshi, Steve Johnson
alfonsojose is offline  

Quick Reply

Register Now

In order to be able to post messages on the forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome