Well I was thinkin.
If I was in Helfant's position, it is kinda tough. The ATP schedule is a rubix cube.
What would you do if you were Helfant?
Helfant is a stooge of Nike and IMG own the ATP in all but name. This alone hinders how much he can actually do, but whether he is willing to have a crack and do this thing properly is another thing.
It's not just about the top players, though most in here think it's all about them. You know it sucks when the WTA have got something right when it comes to the schedule, though how much of it was for player welfare or that they were struggling for sponsors at the later events.
Most of the players now are just sleepwalking through the events now. Obviously the French and Serbia have a DC final, then you have the challengers were there are players trying to make Aus Open direct that is something to play for. Look at the TMC, it's just a case who is the least tired in most cases.
There isn't a proper recovery time at the end of the season, then people will say blah blah blah they are playing exhos, well exhos usually are in a training period to build them for the next season.
At the Challenger level, there'd be people that want more tournaments, there are a lot of diverse interests in the game. But the facts are it's not a good look, with the game becoming more physical than previous, that needs more fitness base preparation, hard to do that with the length of season we have now.