Seriously? Such competitions have appeal to the general public?
I doubt it, it's probably prestigious if you are a baker, but I've never heard about it before today. Just googled it and read about his competitive baking achievements and how his early life. But I'm sure people in Taiwan have heard of him just because he's from a small country and the best in the world at something. I remember when Vasyl Virastyuk, from Ukraine, won the World's Strongest Man competition in 2004. I'm sure not many Ukrainians knew this competition even existed before that, but he was still a hero...and Ukraine is a much bigger country, with many more athletes than Taiwan.