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post #1 of 115 (permalink) Old 09-13-2004, 11:00 PM Thread Starter
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Red face Ratings lowest ever for U.S. Open menís final


Ratings lowest ever for U.S. Open menís final

Federer's straight-set victory over Hewitt not a hit on TV

The Associated Press
Updated: 6:21 p.m. ET Sept. 13, 2004

NEW YORK - Roger Federerís dominant win over Lleyton Hewitt was the lowest-rated U.S. Open menís final ever.

Federerís 6-0, 7-6 (3), 6-0 win over Hewitt on Sunday drew a preliminary national rating of 2.5 for CBS. That means an average of 2.5 percent of the countryís TV homes tuned in at any given moment.

The rating was down 29 percent from the 3.5 last year, when Andy Roddick captured his first Grand Slam title with a win over Juan Carlos Ferrero. The rating for Roddickís win was a 44 percent drop from 2002, when Pete Sampras beat longtime rival Andre Agassi in four sets for his 14th major title.

The rating for the womenís final on Saturday was also down. Svetlana Kuznetsovaís 6-3, 7-5 win over fellow Russian Elena Dementieva drew a preliminary national rating of 2.2, down 12 percent from the 2.5 last year when Justine Henin-Hardenne beat fellow Belgian Kim Clijsters.

The rating is the percentage of all homes with TVs, whether in use or not.

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post #2 of 115 (permalink) Old 09-13-2004, 11:12 PM
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Re: Ratings lowest ever for U.S. Open menís final

That is a shame, but not unexpected. With the first full day of Sunday football coverage and two non-Americans playing. Plus- unlike the crazy French Open five-set final where ratings were higher than the year before, this was a three set match with two utterly dominant sets.

But on the bright side, it sounds like from Jon Wertheim(sp)'s most recent ESPN column the ratings for the US Open as a whole tournament were up.

But I guess a lot of US columnists will discount the rise of the general ratings for the tournament and will once again say that men's tennis is dying (failing to differentiate between the US and the world as a whole) and filled with a bunch of people with hard to pronounce names.

Last edited by Clara Bow; 09-13-2004 at 11:17 PM.
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post #3 of 115 (permalink) Old 09-13-2004, 11:13 PM
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Re: Ratings lowest ever for U.S. Open menís final

=>
no american = 2.5
1 american = 3.5
2 americans = 6.25

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post #4 of 115 (permalink) Old 09-13-2004, 11:15 PM
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Re: Ratings lowest ever for U.S. Open menís final

Well,
I think that those rating statistics come from the American TV. The Americans have lost the interest in the tennis and also there wasnít any American in the men's and woman's final.
If you basically check this forum in detail, can see as from yesterday so many posters has come here to talk about that final and Federerís performance, and there are too much threads opened about this topic. Iíve see posters that had been absent for a while as well.

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post #5 of 115 (permalink) Old 09-13-2004, 11:17 PM
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Re: Ratings lowest ever for U.S. Open menís final

NFL
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post #6 of 115 (permalink) Old 09-13-2004, 11:26 PM
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post #7 of 115 (permalink) Old 09-13-2004, 11:28 PM
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Re: Ratings lowest ever for U.S. Open menís final

That's dissapointing news. Now we're going to once again here stories about how tennis is dead in America and that's just not the case.

Egalite!
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post #8 of 115 (permalink) Old 09-13-2004, 11:31 PM
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Re: Ratings lowest ever for U.S. Open menís final

I'm shocked, SHOCKED, I tell you!
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post #9 of 115 (permalink) Old 09-13-2004, 11:32 PM
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Re: Ratings lowest ever for U.S. Open menís final

thanks for the info, Bunk....

it's sad for the tennis sport, but the American TV ratings aren't so surprising IMO. The situation with the US Open this year was that both, on the men's and women's side all US players lost quite early. And that's what for me is the main reason.

The last year in which all US players lost before the semifinal should date already long time back. It wasn't the case in the years before when often at least one US player reached the final, or when we had even an all-American final or when there was at least one American player in the semifinal. The result with Andy and Andre losing in their quarterfinals was quite disappointing from an American point of view who were used to better results the last years.

Maybe the following conclusion I'm drawing is a bit vague, unfair and of course I can't prove its validity, but I guess that the same decline in TV ratings would occur with a Nalbandian vs Moya Wimbledon final if the British viewers were used to have Henman, Rusedski or any other British players in the final.

As I already said, it's not good for the popularity of tennis in the USA, but it's also not really surprising because we are talking about US rating and it's normal thing that a Roddick/Agassi vs anybody US Open final would make more viewers to tune in than Hewitt vs Federer one.

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post #10 of 115 (permalink) Old 09-13-2004, 11:34 PM
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Re: Ratings lowest ever for U.S. Open menís final

Quote:
Originally Posted by the cat
That's dissapointing news. Now we're going to once again here stories about how tennis is dead in America and that's just not the case.

Tennis is dead in America, Cat.

In fact, baseball and basketball no longer get the comfy ratings they used to. Only sport that's growing: NASCAR.

:I post although suspicious of why Duck Nation appears out of hybernation to make a thread about ratings:
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post #11 of 115 (permalink) Old 09-13-2004, 11:43 PM
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Re: Ratings lowest ever for U.S. Open menís final

What do you expect from a final between two foreigners when all American does is show American players? It demonstrates the lack of interest in tennis of a good part of the American public whose knowledge of tennis is limited to a 'superstar' like Roddick, Agassi and Sharapova.

This is a hole they've dug for themselves.

Back to the fixing-the-draw-to-favour-our-superstars drawing board.
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post #12 of 115 (permalink) Old 09-13-2004, 11:43 PM
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Re: Ratings lowest ever for U.S. Open menís final

Tennis Fool- this is slightly OT but ratings for baseball have increased in the past couple of years. Last year's pennent races got the highest ratings since before the baseball strike in the 1990s.

So maybe there is hope in the future for tennis. Heck, a person can dream!
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post #13 of 115 (permalink) Old 09-13-2004, 11:59 PM
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Re: Ratings lowest ever for U.S. Open menís final

Tennis is boring when Fed plays. Now Andy Roddick there's somebody to watch.

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post #14 of 115 (permalink) Old 09-14-2004, 12:03 AM
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Re: Ratings lowest ever for U.S. Open menís final

pffff

Guga Kuerten

Roger Federer & Novak Djokovic
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post #15 of 115 (permalink) Old 09-14-2004, 12:03 AM
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Re: Ratings lowest ever for U.S. Open menís final

Quote:
Originally Posted by Clara Bow
Tennis Fool- this is slightly OT but ratings for baseball have increased in the past couple of years. Last year's pennent races got the highest ratings since before the baseball strike in the 1990s.

So maybe there is hope in the future for tennis. Heck, a person can dream!

CB, FYI. Here's an article done when the story of sports ratings got press last year.




Scorecard

Posted: Wednesday July 30, 2003 9:40 AM


King Hut

Pro football rules in America; SI's Frank Deford explains why

While it has long been accepted that though baseball may be our national pastime, football is our favorite sport, never has pigskin preeminence been more evident than now, as our hideously mesomorphic gladiators hie off to training camp again. Hardly any other sport is prospering. Ratings for the NBA and NHL playoffs plummeted to new lows, baseball attendance is down again, and even hot-stuff golf only exists anymore when Tiger Woods plays well or Annika Sorenstam plays men. Well, horse racing is making a comeback this summer; unfortunately, this is 2003 and horse racing is coming back to 1938.

But, ah, football is more popular than ever, truly king. The NFL has its $18 billion TV package (over eight years) and is coming off a season in which 90% of its games were sold out and the Super Bowl had its usual audience that will not be exceeded until Princess Diana is buried again. Moreover, we're only now finally learning that the NCAA and all its other sports and conferences are just so many incidentals. It's the NCFA. Remember when the Atlantic Coast Conference was supposed to be about basketball? Even Donna Shalala is in shoulder pads now.

So apart from the obvious, that we violent Americans just plain like smashmouth, how do we explain football's power and popularity -- especially in an economic time when so many other sports (including soccer abroad) are losing paying customers, TV eyeballs, money and glamour?

The old real estate saw about location, location, location applies here, except that what matters is schedule, schedule, schedule. Every other sport (save one; we'll get to that) has games that go on all week long. Football teams play once a week, on the weekend. The games in other sports blur. If it's Tuesday, it must be Dick Vitale. To hell with thinking outside the box. Football is very boxy. It always gives us just one game per team a week, which we can look forward to and analyze and, yes, even better, commit to with a wager. The games are discrete. We get up for them. We're all experts. The game-a-week setup is good for betting too.

The only other major sport that's on the uptick is NASCAR. And isn't it interesting that NASCAR's schedule is basically like football's: relatively few competitions, neatly scheduled, all on weekends. Also, nobody dominates NASCAR. NFL parity might be boring, but parity pays. The amazing thing, too, is that while NFL socialism so obviously works best for everyone, it really doesn't exist anywhere else in the sports world. Just as only a few teams have much chance in the major leagues and the NBA, so is it pretty much that way elsewhere: Manchester United and Real Madrid and Juventus and the Yomiuri Giants are the over and everybody else is the under. Parity is good for betting too.

Also, football has the right season. The baseball poets all rhapsodize about their game melding with the calendar, blooming in spring, tra la. Yeah, but football starts when the real year begins, after vacations, when school opens and families settle down to eat fatty foods and watch TV. The season climaxes at the gloomiest, coldest time of the year, when television is most seductive. Football doesn't even need to play games in our second-largest city. TV trumps L.A. Having everyone around the tube is good for betting too.

Finally, maybe these times are most in tune with football. At a time when the United States is arrogant, unilateral and insular, baseball can have all its Latins and Asians, and basketball can have all its Croats and Lithuanians, but football is still ours, 100% pure 'Mercan. It's ironic. Although George W. Bush is of baseball, he operates with none of the patient rhythms of the sport but simply charges ahead. He is perhaps the most un-baseball president since the unrepentant Teddy Roosevelt, who declared: "In life, as in a football game ... hit the line hard." Bring it on.

Also, football is best for betting.

Issue date: August 4, 2003

For more Scorecard see this week's issue of Sports Illustrated, on newsstands Wednesday, July 30. Click here to subscribe to SI.
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