Davydenko still with Prince? What is this racquet? - MensTennisForums.com

 
LinkBack Thread Tools
post #1 of 12 (permalink) Old 01-02-2009, 10:39 AM Thread Starter
Registered User
 
Kolya's Avatar
 
Join Date: Feb 2007
Location: Munich
Posts: 11,324
                     
Davydenko still with Prince? What is this racquet?

http://www.thenational.ae/article/20...PORT/227791039

Robin Bo Carl Söderling
Kolya is offline  
Sponsored Links
Advertisement
 
post #2 of 12 (permalink) Old 01-02-2009, 11:22 AM
Registered User
 
SwiSha's Avatar
 
Join Date: Oct 2004
Posts: 39,787
                     
Re: Davydenko still with Prince? What is this racquet?

betfair designs and produces new racquets

Davy is the franchise
SwiSha is offline  
post #3 of 12 (permalink) Old 01-02-2009, 11:25 AM
Registered User
 
Join Date: Jul 2005
Posts: 33,360
                     
Re: Davydenko still with Prince? What is this racquet?

head racket
betowiec is offline  
post #4 of 12 (permalink) Old 01-02-2009, 11:29 AM Thread Starter
Registered User
 
Kolya's Avatar
 
Join Date: Feb 2007
Location: Munich
Posts: 11,324
                     
Re: Davydenko still with Prince? What is this racquet?

Quote:
Originally Posted by kutafon View Post
head racket
How do you know?

Robin Bo Carl Söderling
Kolya is offline  
post #5 of 12 (permalink) Old 01-11-2010, 01:16 AM
Registered User
 
jaana's Avatar
 
Join Date: Jan 2008
Age: 27
Posts: 197
                     
Re: Davydenko still with Prince? What is this racquet?

this doesn't quite match the title, but I have a new-thread-making phobia, dreadful condition

cool article on Prince's sponsorship, although it's from last year, after the WTF.
hopefully wasn't posted before.

Quote:
All the Bang, But No Bucks 12/08/2009 - 4:29 PM


Most of us don’t actually “buy” the notion that paid-to-play celebrity endorsers really love or even use the products they hawk, but that’s not stopping marketing folks from shelling out more than $1 billion a year to their hired shills. The practice of spokespeople paying mere lip service for payment has gotten so out of control that the Federal Trade Commission last month issued new truth-in-advertising guidelines for celebrity endorsements. Basically, the FTC is sending a message to the likes of Britney Spears that she should be able to prove she really does shop at Kohl’s, and to Lee Majors that he had better be a true believer in the $14.95 hearing aid he touts on those late-night TV infomercials.

Some of us noticed a minor transgression by an A-list endorser Thanksgiving weekend when it turned out the car veteran Buick pitchman Tiger Woods cracked up was a Cadillac SUV, showing that in real life he wouldn’t be caught dead—or injured—in a Buick Enclave.

In fairness to Woods, the Buick deal—which was supposed to extend through 2009—was prematurely ended late last year when the recession put a stranglehold on the car business.
That also happened to be about the time that another athlete, Nikolay Davydenko, was told by Prince Sports that his racquet endorsement contract wouldn’t be renewed for 2009.

The difference was that after he got the boot, Davydenko retained his loyalty to the Prince Ozone Pro Tour by continuing to sing the praises of his magic racquet. He has repeatedly credited the Ozone as a major reason for his Top-5 finishes from 2005-08, the years of his Prince contract. Davydenko is particularly fond of the racquet’s O-Technology—big holes (instead of traditional grommets) around the frame which reduce wind resistance and hence increase racquet-head speed, according to the TENNIS.com review.

While Woods was plowing his Caddy through a neighbor’s tree, the Russian was plowing through the field at the Barclay ATP Finals in London. The little guy’s boffo run—he defeated all of this year’s Grand Slam event champions—ended when he played the biblical David to 6-foot-5 Juan Martin del Potro’s Goliath in the finale, thumping the Tandil tree topper in straight sets.

Afterward, the media asked the still sponsorless and Ozone-toting Nikolay if he thought his London success would finally get him a racquet deal, any deal with any brand. He said sure, that would be easy, but he can’t give up his magic racquet. As he put it in the post-match news conference: “Doesn't matter, [about] other racquets… for me it's important how I play first, not about money, how much another company pay for me. Then I [risk] losing everything, out of Top 10.”
Which prompted the obvious follow-up question: “How come Prince does not sponsor you any more?” He answered, “Prince give everything to [Prince endorser Maria] Sharapova, and no money anymore.”

The interview transcript noted that he was smiling when he said that. He was exaggerating, of course. Sharapova is probably Prince’s highest-paid endorser, but there are 104 other ATP and WTA pros who have “Team Prince” endorsement deals these days, and the highest ranked of its 64 male pros is No. 13 Gael Monfils, who has never even made the cut for the eight-player ATP year-end finale.

But all racquet companies guard their money relationships with players closely, so when I asked Prince what the deal (or no deal) was, I got a predictable response in the form of a statement, part of which read:
“We don’t discuss our player endorsement discussions, and any speculation regarding a more formal endorsement with Davydenko is just that.” It was followed by the equally predictable, “Yes, we are delighted that Nikolay has continued to find success with Prince racquets and O-Technology, and wish him continued success.”

My best guess is Prince dumped Davydenko for the same corporate belt-tightening reason Buick released Tiger Woods, and I suspect all the tennis brands these recessionary days might be reevaluating their pro-player spending as well.

A Prince spokesman did note that the company’s online traffic doubled on the Monday after the London event from the same day the week prior, but the brand couldn’t tell how much of the spike could be attributed to Davydenko’s performance, or to the London doubles win by Team Prince’s Bryan brothers that weekend, or to the overall holiday gift rush.

But for Prince the Davydenko performance must have been a marketer’s dream—it got the bang for no bucks. And more importantly, it came from the only kind of sincere celebrity endorser there is—the so-rare unpaid pitchman, and it kind of makes you wonder if you should have what he’s having.

I won’t be test-driving a Buick this week, but I’m pretty sure I know what racquet I’ll be playtesting.
jaana is offline  
post #6 of 12 (permalink) Old 01-11-2010, 01:24 AM
Registered User
 
sammy01's Avatar
 
Join Date: Aug 2007
Location: Derby
Posts: 8,327
                     
Re: Davydenko still with Prince? What is this racquet?

do people really still buy rackets because their fave uses them, most of my faves use wilson or head, but i've always felt best playing with yonex rackets, id never buy a racket on who uses it.

Tori Amos

Quote:
You don't show much these days, I get so fucking cold. He moves like the sunset, god who painted that
Follow me on twitter I talk loads of shit about tennis - https://twitter.com/#!/Sammyb01
sammy01 is offline  
post #7 of 12 (permalink) Old 01-11-2010, 01:25 AM
Registered User
 
Guy Haines's Avatar
 
Join Date: Jun 2007
Posts: 2,603
                     
Re: Davydenko still with Prince? What is this racquet?

I thought he was with Vanity.

Or Apollonia.
Guy Haines is offline  
post #8 of 12 (permalink) Old 01-11-2010, 01:59 AM
Registered User
 
Join Date: May 2008
Posts: 4,547
                     
Re: Davydenko still with Prince? What is this racquet?

Poor Davydenko. Damn you, Prince! Pay the man the money he deserves!
Why doesn't any other brand sign Davydenko and just put a paint job on his prince racquets?
paseo is offline  
post #9 of 12 (permalink) Old 01-11-2010, 02:06 AM
Mais Oui
 
-Valhalla-'s Avatar
 
Join Date: Oct 2009
Location: Asgard
Posts: 778
                     
Re: Davydenko still with Prince? What is this racquet?

The real question is who's Kolya's clothing sponsor? That ridiculous logo looks like a cheap Chinese knockoff of Slazenger

.. ..

"He who endures, conquers."
- Persius
-Valhalla- is offline  
post #10 of 12 (permalink) Old 01-11-2010, 09:03 AM
country flag n8
 
n8's Avatar
 
Join Date: Jul 2009
Location: Canberra, Australia
Age: 31
Posts: 7,377
                     
Re: Davydenko still with Prince? What is this racquet?

Quote:
Originally Posted by jaana View Post
this doesn't quite match the title, but I have a new-thread-making phobia, dreadful condition

cool article on Prince's sponsorship, although it's from last year, after the WTF.
hopefully wasn't posted before.
Ah yes, I have the same phobia. I take it too personally if my thread dies in the arse. I faced my fears and released a thread a few minutes ago, they do say exposure is the best treatment...

lllllllllllllllllllllllllllll
Quote:
Originally Posted by n8 View Post
I think Kokkinakis will be the most successful player born in the 90s.
n8 is offline  
post #11 of 12 (permalink) Old 01-11-2010, 03:58 PM
Som i Serem
 
EnriqueIG8's Avatar
 
Join Date: Mar 2008
Age: 29
Posts: 15,952
                     
Re: Davydenko still with Prince? What is this racquet?

Quote:
Originally Posted by Valhalla99 View Post
The real question is who's Kolya's clothing sponsor? That ridiculous logo looks like a cheap Chinese knockoff of Slazenger
It's called Airness, a French brand and as far as I know Davydenko is the only tennis player to use it. But maybe that's because it's mainly a footwear.


Former #1 in FITD (Titles: 11 / US Open 2009 + MS Shanghai 2010 + MS Cincinatti 2011 champion)
also: Bangkok 2008, Sydney 2009, Acapulco 2009, Dubai 2009, Båstad 2009, Stockholm 2009, Eastbourne 2010 & Auckland 2013

Former #1 in Suicide Tennis (Titles: 2 / Won: 7)
#178 (PR#145) in TT Singles (Titles: 3 / CH Ortisei 2010, CH Bratislava 2010 & CH Mons 2012) | ATP Zagreb F 2013
#162 (PR#72) in TT Doubles (Titles: 6 / CH Rome 2011 + CH Ostrava 2011 w. vn01, CH Madrid 2012 w. Rodrigol_87, CH Sheffield 2013 w. sdtoot & CH Rome 2013 + CH Bordeaux 2013 w. Sonj1989)
EnriqueIG8 is offline  
post #12 of 12 (permalink) Old 01-12-2010, 10:13 PM
Mais Oui
 
-Valhalla-'s Avatar
 
Join Date: Oct 2009
Location: Asgard
Posts: 778
                     
Re: Davydenko still with Prince? What is this racquet?

Quote:
Originally Posted by EnriqueIG8 View Post
It's called Airness, a French brand and as far as I know Davydenko is the only tennis player to use it. But maybe that's because it's mainly a footwear.
"Airness"?? ... . Jordan and Nike should sue!

.. ..

"He who endures, conquers."
- Persius
-Valhalla- is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the MensTennisForums.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome