I had to quote this MY from the above articel. Interesting results. Although it only applies to the USA.
Facing the same challenges?
Panelists in the Turnkey Sports Poll were asked the same questions in recent years regarding the health of professional tennis. Here is what they had to say:
In your opinion, what is the single biggest obstacle to professional tennis becoming more popular in the United States?
Too few American stars 47.94% 48.91%
Sport’s structure and schedule is too fragmented 29.90% 26.20%
Too little media coverage 7.22% 2.18%
Inadequate player marketing 3.61% 5.68%
Inadequate event marketing 3.61% 2.62%
Other 6.19% 12.23%
No response/not sure 1.55% 2.18%
To what extent do you agree or disagree with the following statement? Fewer people follow professional tennis today than did 25 years ago.
Strongly agree 41.24% 45.45%
Somewhat agree 38.66% 37.12%
Somewhat disagree 13.92% 12.88%
Strongly disagree 3.09% 2.65%
No response/not sure 3.09% 1.89%
Note: The Turnkey Sports Poll covers more than 800 senior-level sports industry executives spanning professional and college sports.
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit www.turnkeyse.com