Global Financial Crisis- Impact on Tennis? - MensTennisForums.com

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post #1 of 29 (permalink) Old 01-01-2009, 01:22 PM Thread Starter
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Global Financial Crisis- Impact on Tennis?

Apologies if this topic was done before( which I think it was) but I searched and could not find anything on GM when the global financial downturn was all the rage in the papers. Google and you can find numerous articles talking about the impact on tennis on multiple levels.

Here are a few articles concerning. And since Mercedes is no longer the sponsor and one has yet to be found I am curious what MTF'ers think may happen in 2009. Both from an ATP standpoint and also in Tennis Associations.

http://sports.espn.go.com/espn/otl/c...e_d&id=3622755

http://www.usatoday.com/sports/tenni...-economy_N.htm

The last quote is a thread I happened upon during my search in regards to the Wimbledon final increasing TV coverage in the states. I still feel the answer is no but it is a stronger no at this point. Certain sports and entertainment ( well some call it that ) are hurting such as Nascar, WWF, and golf in the USA.

Can this Wimbledon final increase tennis popularity in the US?

Thoughts for the new year of tennis?

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Last edited by cobalt60; 01-01-2009 at 10:30 PM.
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post #2 of 29 (permalink) Old 01-01-2009, 01:32 PM
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Re: Global Financial Crisis Impact on Tennis?

I was wondering about this too. It does not bode well that the Mercedes main contract has been up for renewal for ages. And am far from clear as to the actual financial impact of sponsorship - for example what exactly will not be funded if the main sponsor is not replaced?

Tennis may well suffer more than many sports as it is perceived by many as a minority, 'upmarket' sport without a massive and devoted fan base.
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post #3 of 29 (permalink) Old 01-01-2009, 01:34 PM
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Re: Global Financial Crisis Impact on Tennis?

Well all pro sports are going to suffer a certain amount during tough economic times, it's not like they exist in a bubble, the main thing is that some will be worse than others.

Tennis is an international sport and like I have said before what happens in the US does not mean it's the same globally when it comes to this. Tennis attendances if the numbers are to believed have increased, yet the ATP loses money.

Mercedes being a long time sponsor and leaving the game, well this could be due a few factors, global economics, the fact they didn't like the direction that Disney was trying to take the game and also they thought their money could be used better elsewhere.

As for the local federations, the vast majority of them are incompetent fucks with no long term strategies and are only interested in the short term benefits, France and Spain (in spite of that clown Muñoz) are notable exceptions.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

Quote:
Originally Posted by Filo V. View Post
I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
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post #4 of 29 (permalink) Old 01-01-2009, 01:36 PM
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Re: Global Financial Crisis Impact on Tennis?

Last reports I read said that 6 tournaments have not yet secured sponsorship for this year's editions, though it did not name names. I think the Japan Open is one, though.

And as we know the ATP has still yet to secure, or at least announce, a replacement "global partner" for Mercedes-Benz.

Sponsorship money dumps at least some into the prize fund kitties for some tournaments so we may yet see some events not take place this year unless monies are secured.
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post #5 of 29 (permalink) Old 01-01-2009, 01:48 PM Thread Starter
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Re: Global Financial Crisis Impact on Tennis?

Here is one article discussing briefly what Scoobs is referring to:

http://www.bloomberg.com/apps/news?p...d=aBxd5vrOinuk

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post #6 of 29 (permalink) Old 01-01-2009, 02:01 PM
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Re: Global Financial Crisis Impact on Tennis?

Cheers. Do wonder where the record $80 million prize money is coming then, if it's not being affected by the loss of Mercedes.
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post #7 of 29 (permalink) Old 01-01-2009, 02:08 PM
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Re: Global Financial Crisis Impact on Tennis?

According to the ATP prize money for 2009 will be increasing 36%. The US PGA tour's total prize money for 2009 is only increasing $100K.

This article is not related to the financial crisis, but still interesting. Is there any good information on just what the revenue sharing is between tournaments and players?

http://www.sportsbusinessjournal.com/article/59823

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post #8 of 29 (permalink) Old 01-01-2009, 02:11 PM Thread Starter
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Re: Global Financial Crisis Impact on Tennis?

I had to quote this MY from the above articel. Interesting results. Although it only applies to the USA.


Facing the same challenges?
Panelists in the Turnkey Sports Poll were asked the same questions in recent years regarding the health of professional tennis. Here is what they had to say:
In your opinion, what is the single biggest obstacle to professional tennis becoming more popular in the United States?
2008 2006
Too few American stars 47.94% 48.91%
Sport’s structure and schedule is too fragmented 29.90% 26.20%
Too little media coverage 7.22% 2.18%
Inadequate player marketing 3.61% 5.68%
Inadequate event marketing 3.61% 2.62%
Other 6.19% 12.23%
No response/not sure 1.55% 2.18%
To what extent do you agree or disagree with the following statement? Fewer people follow professional tennis today than did 25 years ago.
2008 2007
Strongly agree 41.24% 45.45%
Somewhat agree 38.66% 37.12%
Somewhat disagree 13.92% 12.88%
Strongly disagree 3.09% 2.65%
No response/not sure 3.09% 1.89%
Note: The Turnkey Sports Poll covers more than 800 senior-level sports industry executives spanning professional and college sports.
Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit www.turnkeyse.com.

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post #9 of 29 (permalink) Old 01-01-2009, 02:12 PM
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Re: Global Financial Crisis Impact on Tennis?

The tournaments and the TD always had a huge cut, this is what Kafelnikov was saying years ago when he said 'they didn't get paid enough". It wasn't that they weren't get paid enough per se, it was in relation to golfers and in addition to the amount that players get paid compared to what the tournament rakes in.

On Nadal bumping him on the changeover, Rosol said: "It's ok, he wanted to take my concentration; I knew he would try something".


Wilander on Dimitrov - "He has mind set on imitating Federer and yes it looks good. But he has no idea what to do on the court".

Quote:
Originally Posted by Filo V. View Post
I definitely would have preferred Gaba winning as he needs the points much more, but Jan would have beaten him anyway. I expect Hajek to destroy Machado, like 6-1 6-2.
Machado wins 6-2 6-1
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post #10 of 29 (permalink) Old 01-01-2009, 02:17 PM
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Re: Global Financial Crisis Impact on Tennis?

Quote:
Originally Posted by Herdwick View Post
Cheers. Do wonder where the record $80 million prize money is coming then, if it's not being affected by the loss of Mercedes.
Yeah I wonder that too. The new '500' events increased their prize money 118% I think they were all required to cough up at least $1M in prize money. For instance, prize money for Washington DC is now $1.4M with the winner receiving $300K, last year it was $508K with the winner receiving $81K. Interested to know how all this increased prize money was secured considering the global economy right now...

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post #11 of 29 (permalink) Old 01-01-2009, 02:23 PM
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Re: Global Financial Crisis Impact on Tennis?

Quote:
Originally Posted by Action Jackson View Post
The tournaments and the TD always had a huge cut, this is what Kafelnikov was saying years ago when he said 'they didn't get paid enough". It wasn't that they weren't get paid enough per se, it was in relation to golfers and in addition to the amount that players get paid compared to what the tournament rakes in.
Do the Slams (or any other tournament) have to report on what they do with the revenue received? So the US Open rakes in $200M and pays out 10% in prize money what are they all doing (besides the obvious) with the other $180M?

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post #12 of 29 (permalink) Old 01-01-2009, 03:48 PM
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Re: Global Financial Crisis Impact on Tennis?

The course we seem to be heading at is a cut in the prize money for the players, or at least in the ratio of what tournaments get versus what players earn. The tendency has been for the top players to get very wealthy at the expense of tournaments, which still tend to lose money.

I don't know whether this would be a bad change. Prize money for the top players is pretty exorbitant.

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post #13 of 29 (permalink) Old 01-01-2009, 04:34 PM
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Re: Global Financial Crisis Impact on Tennis?

Quote:
Originally Posted by CooCooCachoo View Post
The course we seem to be heading at is a cut in the prize money for the players, or at least in the ratio of what tournaments get versus what players earn. The tendency has been for the top players to get very wealthy at the expense of tournaments, which still tend to lose money.

I don't know whether this would be a bad change. Prize money for the top players is pretty exorbitant.
But according to that article I posted players in other sports get a bigger cut of earnings than tennis players do. Top players may be earning a lot compared to their lower ranked players, but in comparison to other sports it's not that exorbitant. A nobody golfer who wins a nothing event with few top players can earn close to $1M. There's no ATP event where the winner gets $1M check.

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post #14 of 29 (permalink) Old 01-01-2009, 05:28 PM
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Re: Global Financial Crisis Impact on Tennis?

Quote:
Originally Posted by Mellow Yellow View Post
But according to that article I posted players in other sports get a bigger cut of earnings than tennis players do. Top players may be earning a lot compared to their lower ranked players, but in comparison to other sports it's not that exorbitant. A nobody golfer who wins a nothing event with few top players can earn close to $1M. There's no ATP event where the winner gets $1M check.
That is because these sports are more popular And to say that other athletes may earn more is not to say top players do not earn an exorbitantly high income; it just means that there are even more astronomical figures being handed out in other sports.

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post #15 of 29 (permalink) Old 01-01-2009, 05:39 PM Thread Starter
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Re: Global Financial Crisis Impact on Tennis?

Plus you can't forget about the extreme amounts of endorsement $$$$$ that the top players get or the invitations to play in well paying exhibitions Abu Dhabi for one.

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