I get the impression that every little word that falls from his mouth is recorded and quoted... let the bloke moan and bitch a bit, it's only human.
I get the feeling it will happen a lot to him over the next fortnight. It doesn't matter to his seeding, but Wimbledon might as well do it based on the rankings. Some of seedings are a bit silly.
The only time it realistically should apply would be, say, if Federer dropped to number 2 and Wimbledon was coming up. The other obvious example being Nadal at the French. Baghdatis shouldn't be jumping 15 places to number 10