Perhaps all the Palm Springers wanted to attend finals weekend. The area is quite affluent. I have never seen so many Benz in my life outside of Germany.
Personally, I thought the prices I paid were reasonable. I was there for the early rounds. I paid $30 for general admission and I watched 11-12 hours of tennis a day. It won't let me get into the main stadium after 7:00pm though. For one of the days I was there, I had to purchase a night session ticket because the day session tickets were sold out. It cost $19. I entered at 4:30pm with 2-3 matches still to be played in all the courts. I think $79 for two and a half day of tennis is a great bargain.
Agreed. at houston - a tourney that is really incomparable to IW, early-week tickets are also $30. the event at UCLA is similar and I remember someone saying they paid $25 to see a CHALLENGER event not that long ago....
And they set an attendance record this year - it's officially the most visited event outside the Grand Slams. I don't find the prices out of line with other events i've been to in LA proper, Houston, and Scottsdale. Food is always expensive at sporting events, it's not markedly worse at IW than anything else I've been to.
Grandstand tickets for the finals cost $53 and Loge $75, I don't think that's out of line with other major events