The casual tennis fan has no choice but to say "WTF"? when they turn on the tv after two hours thinking the tennis match was off the air. Then they'll see Coria hobbling and they'll sit down to find out what's going on. Then their roommate will come in.
Roommate #2: You watching tennis?
Roommate #1: Yeah, this dude was hobbling around the court. Now he's running like nothing was wrong. The commentators think he was faking.
Roommate #2: Oh. (He sits down and watches a bit). I don't like that dude (Coria). He looks smug.
Roommate #1: He's supposed to be real good. He's like #3 in the world. The other dude is #44. At first, he was getting blown away. Then he told John McEnroe he didn't want to be there.
Roommate #2: Really? John McEnroe's still playing?
Roommate #1: No. He's commentating. Dude was scared, then they started doing the wave. It was funny. Now he's playing real good.
Anyway...This is all just to say intrigue brings the fans. Then they get to know the players, even if they aren't American.