I wonder what the deal is with Serena? We assumed the girl he kissed at Queens was his girlfriend but maybe it was just a friend. Whatever the relationship with Serena, I think it's good for Grigor. Serena is about as mentally tough as they come and he certainly showed improvements in that area at Queens and R1 of Wimbledon.
He's on the entry list for Bastad on 09/07/12. He's 9th on the seeding list and if Monfils withdraws, he will go up to 8th. It should be a good chance to get some points and match practice before the Olympics even though it's a clay court event. The only grass event that week is Newport which is THE WORST tournament on the the tour and the crappy courts there would only mess up his game. He never looked like he wanted to be there last year.
Last year Newport was at the same time as Bulgaria's Davis cup relegation play-off with Cyprus and I think the Mouratoglou academy made him play Newport - maybe because of the fact that there was only Isner there and he can get some easy points. I'm sure that he wanted to play for Bulgaria and help the team to stay in the 2nd zone, but maybe he didn't had the word ... Maybe that was the reason he wasn't so motivated and lost early .. I don't know. That's just my thoughts
I think now he has to go to Sweden and start practicing on the clay and not to sit at Wimbledon and watch Serena's matches. He will probably be seeded, so he won't face any top player at least until the QF, so he has a good chance of winning some points.