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post #213 of (permalink) Old 02-03-2013, 09:46 PM
country flag gaitare
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Re: novak djokovic endorsements potential

In 2011, after his epic first 6 months of the season, his marketing potential in the US (Nielsen's N-Score) was at the level of Mary Joe Fernandez:

http://www.economist.com/blogs/gamet...g-tennis-stars
http://espn.go.com/tennis/usopen11/s...-2009-outburst

Nadal and Federer also mentioned in the articles.

Maybe good USO11 and 12 helped Djokovic a bit
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