What are you talking about?
Federer embodies everything that has to do with protocol, snobbery, elitism. So basically you're criticising what he stands for. Cute.
Yer superficially judging a book by it's cover.
Roger may be immaculately dressed and shaved and so forth but that is only looks - external stuff. And it's largely because of sponsorship reasons - he gets payed by elite brands. But Roger himself is actually very egalitarian - typical Swiss. That's what was proven at that match in London and that is also why for example Roger always stands up for the little guy - for the scrub tennis player during player-ATP negotiations.
That is in contrast to real elitists Djoker and Nadal, who want everything to be maximally catered towards them: they want more of the profit to go to the top and reduce the income of low ranked "99%" players by doing many things like trying to shorten the schedule and introduce a "two year ranking" system. These are real indicators of sobbery and elitism, not superficial things like clothing outfits.
And lest we forget, it's the Djoker clan who has plans to make Nole the president of Serbia.