It's probably just good marketing for his restaurant chain, I doubt he's buying that in order to make profit. Besides, the cheese is made on a farm in a small village in Serbia, so that's also helping the farm and the village's economy I guess, so all good
fair enough. He's a patriotic guy so maybe he didn't care if it was pricey.
But trust me it wouldn't be the worlds only donkey cheese if every producer could fetch $500/pound. Maybe Nole unintentionally made some farmers start planning donkey cheese business by putting some attention on the product.
In 20-30 years we can all eat the delicious donkey cheese thanks to Nole.