Except that the Asian brand in question is Japanese, and they have a very testy relationship with the Chinese.
Other than that, it depends on where you're asking. I've been to Indian Wells each year for the past few or so, and I don't think Djokovic has gathered the crowd's support in the way that Federer and Nadal have, even after his big year in 2011.
I think we were talking about the Asia fan base. The clothes are made in China, I hear. I went to IW last year and Larry Ellison and his 14 year old girlfriend are huge Fed fans so yeah, IW is Fed territory for now.