That makes it sound a little bit better, but it still shows low classiness from the players...
No it doesn't. You need to do some research in this thread where there have been plenty of issues spoken about in regard to this.
Players are the ones who create the revenue, it's not the sponsors or corporates people want to see. Next of all when they are getting less than 20% of the revenue generated which has to go through the seven rounds. They wanted an increase for the 1st, 2nd and 3rd round losers, that was the point of the negotiations.