I said the top 4 are cash cows, not the sport in general. I agree men's tennis is probably losing (genuine) fans, not everyone can put up with pushathons everywhere. But by hyping up four players to superstar status at the expense of everyone else and the sport in general, the ATP are making huge profits.
Don't you remember to which lengths the organizers were to make sure Ferrer and Berdych had no chance of winning their semis at the USO? Tennis isn't more popular than ever, but the 'Big 4' is. Everything must done to milk that cash cow for all it's worth, and given how one dimensional 2/3 of them are slowing the courts down more and more to make them as immune to upsets as possible is the way.
Still confused as ever. I honestly know very few people who wouldn't want the top 4 to lose their positions at the top. So therefore keeping them at the top and advertising to death will just give us more exposure to them and therefore lose interest in them faster (which many have already) So because generally speaking not many people like the top 4 anymore, how exactly are they making money?