Novak Djokovic, new ambassador for the brand
An international partnership for the brand
PEUGEOT has chosen Novak Djokovic, a worldwide tennis icon, as its international ambassador. With this partnership, PEUGEOT confirms and strengthens its strategy in the tennis world, in a year that also marks the 30th anniversary of the partnership with Roland Garros, the French Open.Novak Djokovic was quickly recognised as the world N°2 in tennis and embodies the PEUGEOT brand’s values of: Excellence, Allure and Emotion.
Novak Djokovic declared: “I’m happy to represent a great French automobile manufacturer, recognised throughout the world, with an industrial history going back 200 years. In my eyes PEUGEOT embodies French elegance, refinement and the expression of a certain art of living”.
Novak Djokovic will start his season with the Australian Open on 13 January 2014.