Re: novak djokovic endorsements potential
Novak´s potential is big and fact is he is earning less than he should and could. But fact is that being from SRB is hurting his earnings-small poor country, than you have Nadal from ESP-which is bigger and richer country and also language he is speaking is far wider globally. Than Roger is different story-no one will touch him in endorsements - neutral country, ,,gentleman,, image, almost every record in tennis and years and years of success and off-court activities.
I don´t think Nole will catch up Rafa, he can maybe increase his deals by 50%-maybe even double but it is still not enough.
For exampla even someone like Murray with some better results can be competition for Nole in this department, he is from big rich country and his inner-country potential is far far bigger. Despite the fact Novak is clearly more ,,marketable,, than Murray - who is kind of boring and nothing special about him for commercials and sponsors.
If new No.1 would be from US you would see the difference what it means to be from big country - Roddick is nice example, he won his only slam million years ago, but until Novak´s fantastic 2011 run he was No.3 behind Roger and Rafa in endorsements.