The boy has too much money already and personally I don't give a "flying fuck" as Americans would say, about his "endorsement potential" or how much more money he will make. Let him think about that, what's that to me? If anything, I hope that the potential is as small as possible so I won't watch stupid ads. (Although I don't own a tv set at all)
Ideally he will be hated but respected as Lendl used to be.
btw this consumerism went too far anyway, in general.
Just saying, otherwise this topic is
sorry for talking about something I have little interest for and even less knowledge.