Are we talking about figures now or earning potential in the future?
I think Nole will be raking in mega bucks because he is going to be dominating the tour longer than Nadal.
Plus he has a look that will work with luxury brands. Nadal does not.
I agree he needs to stop the "i am djoker" bit.
success on tour has nothing to do with how brandable and popular you are. Pete Sampras is one of the most successful players of all time yet he never came even CLOSE to getting the # of endorsement deals and popularity that Agassi had.
Nadal and Djokovic are nearly the same age and as other posters have mentioned, Rafael has 3 x the revenue in endorsements, 11.5 m - 2m? Nadal-Novak FB fans, is much more well known.
the reality is that Djokovic dominated incredibly in 2011, and if he ever was going to get insanely popular it would have been then, everyone was talking about him, it was his biggest chance to become the big tennis name/icon. it didn't happen.
he will never come close to Nadal or Federer, because the two of them each hold on a special niche of extreme popularity in tennis. Federer with core tennis enthusiasts and people who appreciate the game for its class and beauty, and Nadal attracts the average tennis fan who loves a fighter with charisma.
Novak fills no real void. for a while at least he being very humorous on court but less so these days. if he would have been a huge icon it would've happened in the last 5 years, I mean he's been in the top 3 for that long
his potential is probably to stay where he is at now for quite a while. But Nadal and Federer are not matchable, they are probably among the most popular tennis players to ever play the game just because they have very unique footprints (figuratively speaking)