FEDERER JOINS MOËT & CHANDON- 30 NOV 2012 00:00:00
Moët & Chandon has introduced Roger Federer as the House’s new brand ambassador. In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign.
Roger Federer said of the deal: ‘It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.’
Stéphane Baschiera, president and CEO of Moët & Chandon commented: ‘Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history. As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.’