Federer's Brand No. 2 Among All Athletes - MensTennisForums.com

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post #1 of 32 (permalink) Old 10-03-2011, 10:54 PM Thread Starter
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Federer's Brand No. 2 Among All Athletes

What no Nole on this list? How is that possible?

FEDERER’S BRAND NO. 2 AMONG ALL ATHLETES

Roger Federer’s personal brand has been valued at $26 million by Forbes, which has just released a list of the world’s most valuable sports brands. The business and finance magazine rated the Federer brand as the second most valuable athlete brand in the world.

Forbes writes: ‘Federer holds the most impressive endorsement portfolio in all of sports with 10 major deals, including a Nike sponsorship that is the most lucrative in all of tennis. He is also the only one of Gillette's original 3 "Champions" to have his deal renewed this year as the brand dropped Tiger Woods and Thierry Henry.’ Forbes still rates Woods as the most valuable athlete brand.

Forbes earlier this year ranked Federer No. 25 overall in its annual list of the world’s 100 most powerful celebrities. Of the 100, Federer was No. 1 in the sub category ‘press rank,’ a reflection of the amount of media coverage a celebrity receives, including magazine covers.

An A-list of celebrities including Lady Gaga (No. 2), Oprah Winfrey (No. 7), Justin Bieber (No. 8 ) trailed Federer in ‘press rank’.

http://www.atpworldtour.com/News/Ten...-Magazine.aspx

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post #2 of 32 (permalink) Old 10-03-2011, 11:05 PM
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Re: Federer's Brand No. 2 Among All Athletes

Pfff. Forbes...

What do they know about such things?

Bunch of Fedtards.
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post #3 of 32 (permalink) Old 10-03-2011, 11:05 PM Thread Starter
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Re: Federer's Brand No. 2 Among All Athletes

Top 10 most valuable athlete brands according to Forbes:

1. Tiger Woods - brand value $55M
2. Roger Federer - brand value $26M
3. Phil Mickelson - brand value $24M
4. David Beckham - brand value $20M
4. Lebron James - brand value $20M
6. Kobe Bryant - brand value $14M
7. Dale Earnhardt Jr. - brand value $9M
7. Maria Sharapova - brand value $9M
9. Cristiano Ronaldo - brand value $8M
10. Shaun White - brand value $7M

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post #4 of 32 (permalink) Old 10-03-2011, 11:06 PM Thread Starter
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Re: Federer's Brand No. 2 Among All Athletes

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Pfff. Forbes...

What do they know about such things?

Bunch of Fedtards.
Wonder how much Tony Godisck paid to get Fed on this list.

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post #5 of 32 (permalink) Old 10-04-2011, 12:28 AM
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Re: Federer's Brand No. 2 Among All Athletes

Roger
Becks
Cristiano

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post #6 of 32 (permalink) Old 10-04-2011, 12:52 AM
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Re: Federer's Brand No. 2 Among All Athletes

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Originally Posted by nobama View Post
Top 10 most valuable athlete brands according to Forbes:

1. Tiger Woods - brand value $55M
2. Roger Federer - brand value $26M
3. Phil Mickelson - brand value $24M
4. David Beckham - brand value $20M
4. Lebron James - brand value $20M
6. Kobe Bryant - brand value $14M
7. Dale Earnhardt Jr. - brand value $9M
7. Maria Sharapova - brand value $9M
9. Cristiano Ronaldo - brand value $8M
10. Shaun White - brand value $7M
Another thing these people have in common: other than Shaun White, none of them have won anything in the past year
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post #7 of 32 (permalink) Old 10-04-2011, 01:00 AM
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Re: Federer's Brand No. 2 Among All Athletes

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post #8 of 32 (permalink) Old 10-04-2011, 01:24 AM
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Re: Federer's Brand No. 2 Among All Athletes

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Another thing these people have in common: other than Shaun White, none of them have won anything in the past year
People love an underdog. That is why these guys get paid the big bucks.
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post #9 of 32 (permalink) Old 10-04-2011, 02:33 AM Thread Starter
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Re: Federer's Brand No. 2 Among All Athletes

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Another thing these people have in common: other than Shaun White, none of them have won anything in the past year
Mickelson won the Shell Houston Open earlier this year. Fed won Doha. Or is that not considered something?

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post #10 of 32 (permalink) Old 10-04-2011, 02:34 AM Thread Starter
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Re: Federer's Brand No. 2 Among All Athletes

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The poster child for Armani isn't on the list.

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post #11 of 32 (permalink) Old 10-04-2011, 03:21 AM
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Re: Federer's Brand No. 2 Among All Athletes

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Another thing these people have in common: other than Shaun White, none of them have won anything in the past year
RM won Copa del Rey and Cris was the top goal scorer in La Liga...

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Originally Posted by nobama View Post
The poster child for Armani isn't on the list.
Posterchild isn't...but the postermen are

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post #12 of 32 (permalink) Old 10-04-2011, 07:46 AM
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Re: Federer's Brand No. 2 Among All Athletes

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What no Nole on this list? How is that possible?
Amateurs

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post #13 of 32 (permalink) Old 10-04-2011, 08:20 AM
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Re: Federer's Brand No. 2 Among All Athletes

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Mickelson won the Shell Houston Open earlier this year. Fed won Doha. Or is that not considered something?
I'm talking about MAJORS (which is why I excluded Shaun White).
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post #14 of 32 (permalink) Old 10-04-2011, 08:53 AM
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Re: Federer's Brand No. 2 Among All Athletes

lol even after all that shit, Tiger Woods is still worth twice of Fed.
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post #15 of 32 (permalink) Old 10-04-2011, 11:59 AM
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Re: Federer's Brand No. 2 Among All Athletes

Still the premier tennis rep



"When I'm asked, how is it to be around Federer, and what is he really like, I always reply, "I wish people could meet him when cameras or an audience aren't around, as he is one of the nicest people I have ever met when stringing on tour. " -- drakulie
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