Neither of them is really one of these two players who buzz the electricity wherever they show up.......
I was in Monte Carlo last year, where Novak was hugely
popular, large crowds turning up for his practise sessions and quite a hussle from kids for his signature. His capability of uttering at least some words in many languages certainly helps. Murray on the other hand, did everything to piss off potential fans.
It is just that their tennis styles are not as uniquely opposed as Fedal's, to make a huge rivalry on the court.