Am I the only one not surprised at this?
I think Rafa (or his PR team, to be specific)
has always subtly (or not so subtly)
targeted the homoerotic market.
I see nothing wrong with this at all.
It's kind of consistent with his image as a modern, ad-aggressive athlete, at least the image of him the ATP has been trying to mass push since he came onto the tour.
Also see: New York magazine cover.