TV Rights and sports industry
Serbia is a little country.
Serbia is two time larger than Switzerland.
If it was Murray in Nole s shoes right now, it would be a media teror all over the place, but when it comes guy from south EAST Europe it is a different story. But I expected that, so no suprise there.
And all this serbian domination is Nadal and Federer s fault, they created a tennis monster known as Novak Djokovic.