Who is this guy? Why aren't they intoning his name, worshipfully, in the announcer's booths? Who's scurrying out of his way in the locker room? Why isn't the tennis industry shoving him in our faces every time we turn around? Why aren't we being prepared for his coming?
Unearned hype has become one of my least favorite things in the world.
Well not everyone can get the organic appreciation like the Gooch, Hernandez, Bogdanovic, Behrend or even Vicente in former times. But those 5 earned their stripes, this one is just one propaganda minister pimping up Brands.